Total Responses
298
Travel agencies & industry partners
Sold Korea Products
52%
155 Yes / 128 No
Most Popular Season
Spring 🌸
109 respondents (36%)
Top Cooperation Request
Fam Tour
109 requested Fam Trip invitation
Sales Base Distribution
Saudi Arabia155
Egypt66
Türkiye38
Other / N/A39
Experience Selling Korea Products (Q4)
Yes — Have sold before155
No — Have not sold128
No response15
Most Popular Travel Season (Q7)
Main Customer Types (Q3)
Insight: Leisure Groups and FIT dominate — individual and small group product development is key to market growth.
Most Attractive Feature of Korea as a Destination (Q6)
Biggest Challenges in Selling Korea (Q9)
Limited flights / High airfare90
Low destination awareness55
Complex visa procedures54
Lack of Muslim-friendly services22
Key barrier: Flight accessibility (90 responses) is the #1 obstacle. Expanding direct routes is a prerequisite for market growth.
Korea Tourism Products Sold (Q5)
K-pop / Cultural events78
K-drama filming locations38
Preferred Type of Cooperation with KTO (Q10)
Top request: Fam Tour invitation (109 responses) ranks #1. Direct product experience is seen as the most effective way to drive Korea sales.